IN PHOTOS: Hoegaarden Brews Fun in BGC

FILIPINOS love their beer that is why they are up for exciting times with the introduction of local brews and the resurgence of imported labels.

Such as Hoegaarden that is fast becoming a household name among Filipinos in Metro Manila. It hails all the way from Belgium, particularly in its namesake village where brewing beer has always been an integral part of life.

The tradition began in the 15th century, when Begarden monks in the area started brewing Belgian white (or wit) ales. Since the previous wheat beers they brewed were sour, the monks experimented by adding orange peel from the colony of Curacao and coriander. This resulted to the recipe behind the original Belgian White Beer, the Hoegaarden Witbier – biere blanche.

Hoegaarden hails all the way from Belgium, particularly in its namesake village where brewing beer has always been an integral part of life.

Five centuries later, light and refreshing flavor of the Hoegaarden recipe is still loved the world over. Proof to this is its Gold award in the Belgian-Style Witbier Category of the 2016 World Beer Cup. It just bested 77 other witbier brands.

As an extended celebration, Hoegaarden Brewery’s exclusive distributor in the Philippines, Booze Online Inc., held a roof deck party at the Manila House in Bonifacio Global City, Taguig.

With free-flowing beer, arts and crafts, and groovy music, it was a truly festive event fit for Hoegaarden’s award. Just look at all the fun below:

The celebration started in the afternoon with arts and crafts that busied guests with fun thread art and bag printing. 

Air plant was also up for adoption with those with green thumb! 

Also set up for everyone was a very cozy and Instagrammable photo booth.

The author with best friends from the lifestyle press: Jopseph Garcia of Business World and Anton delos Reyes of Malaya Business Insight. 

As the day turned to night, funky music from local indie acts Moonwlk and Ransom Collective pick up the phase. 

Chester Cabrera, marketing manager of Booze Online, tells everyone to enjoy the night away with free-flowing Hoegaarden.  

Hoegaarden’s two variants, the award-winning White-Bier and the refreshin Rosée. 

(PHOTOS ©HOEGAARDEN PHILIPPINES/BOOZE ONLINE INC.)