‘Kultoura’: Enriching your travels with culture and history

Representatives from NCCA, DOT and SMART Communications, the organizations 

that led the innovation of 'Kultoura,' are seen testing the mobile app at the Rizal Monument in commemoration 

of the 156th birth anniversary of Jose Rizal on June 19 (PHOTO © NCCA)

TRAVELERS these days maximize technology to get the best of their adventures, particularly in booking the best flight and hotel deals online. More than this, they also use the internet to search for their next destination and other travel inspiration.

This is where Kultoura comes in. A travel guide in the form of a mobile app, it promises to provide an interactive and immserive tour of the Philippines through its culture and history. 

Here is the press release to know more about this innovation that integrates tourism with culture and history:

“Kultoura Philippine (is a) travel guide app, which the National Commission for Culture and the Arts (NCCA) and the Department of Tourism (DOT) launched today in collaboration with PLDT wireless subsidiary Smart Communications and InnoPub Media.

The Kultoura app features information on heritage sites, historic schools and churches, nature parks, popular attractions, famous landmarks and other must-see places in various parts of the country. The app also contains colorful details of the history of selected cities and provinces, including their famous personalities, delicacies and other interesting trivia.

Available as a free download for iOS and Android devices, the app is continuously being updated to provide more relevant content and encourage travelers to explore the country. It will soon offer other services such as a chat bot, which can give automated travel advice; allow users to take virtual tours; and enable purchases via a digital marketplace.

Though initially designed as an aid for tourists, the mobile app is also a handy resource for students. The comprehensive information found on the app can help them gain a better understanding of the rich culture and history of the country.

‘The Kultoura app was developed to help tourists and students learn more about Philippine culture and heritage. It may also be useful to foreigners who are interested in the rich history and beautiful destinations in our country,’ said NCCA Chairman Virgilio Almario.

To enhance the tourist experience, Smart will also provide high-speed Wi-Fi and install quick response (QR) codes and NFC (near-field communications) chips on markers in selected areas to enable access to additional travel information via phone scan.

The Kultoura app, the tourist markers and the provision for high-speed connectivity are part of the Digital Tourism program, which was launched by InnoPub and Smart in 2012 in partnership with local government units. The Digital Tourism program aims to harness mobile technology to promote tourism and the preservation of cultural and heritage sites. It has been implemented in destinations such as Baguio, Bohol, Albay, Dapitan, and Davao.

‘We want to help travelers really enjoy and experience the Philippines by seeing for themselves the rich culture and heritage of our people,’ said PLDT and Smart public affairs group head Ramon R. Isberto. ‘Innovations such as the Kultoura app are part of Smart’s efforts to enable foreign and local tourists to travel like never before,’ he added.

‘Our mobile phones are our constant travel companion. It serves as our messaging device, camera, map, and tour guide. With the Digital Tourism program, important historical, cultural and heritage information are now more widely available to tourists through mobile devices,’ said Max Limpag, InnoPub Media co-founder. ‘The Kultoura app, which contains information on cultural sites directly sourced from the NCCA, is perhaps the most comprehensive mobile Philippine travel guide to date.’”

Present during the launch are NCCA Chairman Virgilio Almario, DOT Undersecretary for Oversight Function for Legislative Matters Falconi Millar, PLDT Smart Head of Public Affairs Mr. Ramon Isberto and representatives from the National Parks Development Committee (NPDC) and the six attached cultural agencies.”

(TEXT AND PHOTOS © NCCA)